Javvad Azam - Co-Founder & CEO - Javvad is a visionary leader with 20+ years of experience and with a unique blend of expertise in accounting and Web3 technology. With a keen eye for financial details, strategy and a passion for the future of digital innovation, he has consistently propelled projects towards success. His forward-thinking approach and deep understanding of blockchain and web3 technologies have positioned projects at the forefront of industry advancements. Javvad, renowned for his strategic foresight and collaborative leadership, spearheads our platform’s growth. He ensures we lead in delivering secure, user-friendly, and impactful solutions for pet data management and marketplace services. Javvad adores his six-month-old puppy, which has quickly become an integral part of the family. https://www.linkedin.com/in/javvadazam/
Lukasz R - Co-Founder & CTO - As Chief Technology Officer, and with 20+ years experience, Lukasz spearheads innovation and strategic tech development with a fervent passion for cutting-edge solutions and a wealth of expertise in technologies such as blockchain, AI, and mobile applications. His dedication to transforming ideas into impactful, user-centred products makes him the driving force behind our technical vision and execution, ensuring our platform stays both pioneering and resilient. Renowned for balancing creativity with a methodical approach, Lukasz cultivates an agile, collaborative environment where technology bridges the gap between business goals and user needs. Under his leadership, our tech future is bold, secure, and scalable. Lukasz had a pet dog who was part of his family for 15 years. Although the dog sadly passed away this year, the cherished memories will last forever. https://www.linkedin.com/in/lukaszrzanek/
Abdur Rahman Haffejee - CFO - Abdur has been a chartered accountant for 18 years and is the financial architect behind our strategic growth, precisely steering the company’s fiscal health. With a proven track record of strengthening financial frameworks, optimising resource allocation, and driving profitability, Abdur ensures our operations are efficient, scalable, and aligned with our long-term vision. Known for his proactive approach and data-driven mindset, he combines financial acumen with industry knowledge to make sound, forward-looking decisions that support innovation and sustain growth. Under Abdur’s guidance, our financial strategy remains robust, transparent, and perfectly poised to support our mission. Abdur already has several pet cats and is on a mission to convince himself to get more. If he can’t, he can always use Petso to virtually adopt as many as he likes. https://www.linkedin.com/in/abdur-rahman-haffejee/
Peeratat Nganthavee - Director of Web3 & Strategy - Rabert is spearheading the integration of decentralised technology and strategic innovation, steering the company’s transition into the Web3 ecosystem. With his expertise in blockchain, tokenomics, and decentralised finance (DeFi), he infuses visionary thinking into every facet of our Web3 strategy. His pivotal role encompasses identifying partnerships, managing community engagement, and crafting sustainable token and governance models that empower users while unlocking new value layers. Renowned for blending technical insight with strategic acumen, Rabert ensures our platform not only stays ahead of trends but also harnesses the transformative potential of Web3 for our users. Rabert has 2 pet cats that he adores. https://www.linkedin.com/in/peeratat-nganthavee-672965110/
Martha Valencia - Marketing Manager - Martha is a passionate and globally-minded communication professional with over a decade of experience in content marketing, digital strategy, and public relations. With her multicultural background and fluency in multiple languages, she loves creating campaigns that truly connect with diverse audiences and tell meaningful stories.
Martha’s passion for animals is evident in her work at Petso and her volunteer efforts at animal shelters in the Netherlands, Ecuador, and Spain. Her career spans academic, corporate, and governmental sectors, where she has led high-profile projects, built strategic communication plans, and fostered cross-functional collaboration.
Driven by creativity and results, Martha thrives in multicultural environments, bringing her expertise to every project she takes on. https://www.linkedin.com/in/marthavalencia/
Steven Bell - Head of Designs - An innovative and visionary design leader, is the creative force behind the captivating user experiences at Petso. With over 15 years of expertise in UI/UX design, Steven has a proven track record of crafting intuitive, engaging, and aesthetically striking digital interfaces that bridge functionality with user delight. Steven is passionate about pets, user-centric design and excels at turning complex problems into elegant solutions, ensuring every interaction resonates with simplicity and purpose. Their experience spans diverse industries, with achievements ranging from mobile apps to enterprise software platforms, all driven by a deep understanding of user psychology and emerging design trends. Steven absolutely adores his pet dog. https://www.linkedin.com/in/stebell/