The ultimate digital infrastructure for your pet!
ICO Presale
April 2025
LBP / Launchpads
May 2025
Listing
May 2025
Market and Customer Segments
Pet Owners
2 billion registered pets
Direct-to-consumer campaigns utilising social media.
Collaborations with veterinarians and pet influencers.
Rewards and gamification programmes for retaining users.
Animal Farms
3 billion animals in farms across the EU & US
Partnerships with agricultural and veterinary organisations.
Targeted outreach at agricultural expos and trade fairs.
Value propositions focusing on cost reduction and regulatory compliance.
Animal Shelters
Non-profit organisations and rescue groups
Targeted outreach at animal shelters and rescue groups.
Collaborations with animal welfare organisations.
Grants and funding proposals highlighting blockchain's transparency benefits.
Offering free DIDs and a 70% discount to users supporting the cause.
Utility & Key Features
$PET Token
Something
Staking Pool
Stake a minimum of $100 $PET to access the Petso app
Rewards
Earn $PET by completing in-app actions and using features 🎉
Buyback
100% of un-staking fees and a portion of the subscription revenue will contribute to $PET buybacks, including in-app rewards 🔥
NFTs
Mint unique NFTs for pet profiles with vaccination, health records, and registration history 🐾📝
Governance
$PET holders vote on app features, marketplace items, and more 🗳️
Marketplace
Spend your earned $PET within the Petso app ✨
Charity and Social Impact
Donate tokens to verified pet charities and receive updates on your impact 🐾❤️
$PET Ecosystem
Stay immersed in the Petso world
Staking
Lock up tokens to access the app, which leads to more stakers and fewer tokens in circulation.
Unstaking
Unstaking fees grant you lifetime access to the digital app.
Revenue Allocation
100% of un-staking fees and a portion of subscription revenue will go towards $PET buybacks, including in-app rewards.
Gamification
Offers generous initial rewards for every in-app action to attract users.
Experience the Power of $PET
Stake at least $100 in $PET to unlock the full Petso app. Earn tokens every time you use its features or refer friends. Spend your rewards on pet goods, services, and unique NFTs. Cast your vote on new features, pet adoptions, and marketplace additions.
Redeem your rewards whenever you like, with our buyback policy helping to boost token value. We also back animal shelters with free D.I.D. and adoption services, and you can donate $PET to verified pet charities. Join Petso now and enjoy a simpler, more rewarding approach to pet care.
Petso Tokenomics
Petso Roadmap
Phase 1
Months 1-3
Establish a secure blockchain base, integrate DIDs and NFTs for pet IDs, ensure data privacy, introduce token rewards, AI chat, and vendor/user apps.
Phase 2
Months 4-6
Create pet profiles with health records, add appointment scheduling, community features, insurance integration, and hold token sales.
Phase 3
Months 7-9
Launch a marketplace for goods and services, provide educational resources, automate ownership transfers, and list the token on a DEX.
Phase 4
Months 10-12
Add ancestry and genetic data integration, synchronize veterinary records in real-time, include emergency details, and scale user engagement and revenue.
Phase 5
Months 13-15
Build a richer community with virtual adoptions, event hosting, memorial platforms, savings plans, and explore CEX listings.
Phase 6
Months 16-18
Integrate wearables for health tracking, launch an AI-powered pet assistant, introduce multilingual support, and expand globally.
Meet The Petso Team
Javvad Azam
Co-Founder & CEO
Javvad is a visionary leader with 20+ years of experience and with a unique blend of expertise in accounting and Web3 technology. With a keen eye for financial details, strategy and a passion for the future of digital innovation, he has consistently propelled projects towards success. His forward-thinking approach and deep understanding of blockchain and web3 technologies have positioned projects at the forefront of industry advancements.
Javvad, renowned for his strategic foresight and collaborative leadership, spearheads our platform’s growth. He ensures we lead in delivering secure, user-friendly, and impactful solutions for pet data management and marketplace services. Javvad adores his six-month-old puppy, which has quickly become an integral part of the family.
Łukasz R.
Co-Founder & CTO
As Chief Technology Officer, and with 20+ years experience, Łukasz spearheads innovation and strategic tech development with a fervent passion for cutting-edge solutions and a wealth of expertise in technologies such as blockchain, AI, and mobile applications.
His dedication to transforming ideas into impactful, user-centred products makes him the driving force behind our technical vision and execution, ensuring our platform stays both pioneering and resilient. Renowned for balancing creativity with a methodical approach, Łukasz cultivates an agile, collaborative environment where technology bridges the gap between business goals and user needs.
Under his leadership, our tech future is bold, secure, and scalable.
Łukasz had a pet dog who was part of his family for 15 years. Although the dog sadly passed away this year, the cherished memories will last forever.
Abdur Rahman Haffejee
CFO
Abdur has been a chartered accountant for 18 years and is the financial architect behind our strategic growth, precisely steering the company’s fiscal health. With a proven track record of strengthening financial frameworks, optimising resource allocation, and driving profitability, Abdur ensures our operations are efficient, scalable, and aligned with our long-term vision.
Known for his proactive approach and data-driven mindset, he combines financial acumen with industry knowledge to make sound, forward-looking decisions that support innovation and sustain growth. Under Abdur’s guidance, financial strategy remains robust, transparent, and perfectly poised to support our mission.
Abdur already has several pet cats and is on a mission to convince himself to get more. If he can’t, he can always use Petso to virtually adopt as many as he likes.
Peeratat Nganthavee
Director of Web3 & Strategy
Rabert is spearheading the integration of decentralised technology and strategic innovation, steering the company’s transition into the Web3 ecosystem. With his expertise in blockchain, tokenomics, and decentralised finance (DeFi), he infuses visionary thinking into every facet of our Web3 strategy. His pivotal role encompasses identifying partnerships, managing community engagement, and crafting sustainable token and governance models that empower users while unlocking new value layers.
Renowned for blending technical insight with strategic acumen, Rabert ensures our platform not only stays ahead of trends but also harnesses the transformative potential of Web3 for our users.
Rabert has 2 pet cats that he adores.
Martha Valencia
Marketing Manager
Martha is a passionate and globally-minded communication professional with over a decade of experience in content marketing, digital strategy, and public relations. With her multicultural background and fluency in multiple languages, she loves creating campaigns that truly connect with diverse audiences and tell meaningful stories.
Martha’s passion for animals is evident in her work at Petso and her volunteer efforts at animal shelters in the Netherlands, Ecuador, and Spain. Her career spans academic, corporate, and governmental sectors, where she has led high-profile projects, built strategic communication plans, and fostered cross-functional collaboration.
Driven by creativity and results, Martha thrives in multicultural environments, bringing her expertise to every project she takes on.
Ste Bell
Head of Design
Ste is an innovative and visionary design leader, and the creative force behind the captivating user experiences at Petso. With over 15 years of expertise in product and user experience design, Ste has a proven track record of crafting intuitive, engaging, and aesthetically striking digital interfaces that bridge functionality with user delight.
Ste is passionate about pets, user-centric design and excels at turning complex problems into elegant solutions, ensuring every interaction resonates with simplicity and purpose. His experience spans diverse industries, with achievements ranging from mobile apps to enterprise software platforms, all driven by a deep understanding of user psychology and emerging design trends.
Ste absolutely adores Bez, his pet dog.